Facebook ‘Sponsored Stories’ turn you into the ad
Your clicks of Facebook’s “Like” button and check-ins at restaurants, stores and other establishments are already valuable marketing material. Now Facebook is letting companies and individuals buy the right to republish those actions to your friends in ads — including your name and profile photo — on the social network’s site.
Called “Sponsored Stories,” these ads look like the other small ads that adorn the right side of the screen (which can already feature your name if you’ve Liked the product in question). In this case, as a video posted to Facebook’s marketing page Tuesday explains, the ad will simply recycle your check-in or Like as an ad labeled “Sponsored Story.”
…”It’s a kind of bait and switch for the company to launch check-ins as a way to connect with friends on the go, then turn that action into an unavoidable advertising medium only five months later.”